Because of this trend, Amazon decided to change their policies and ban any product reviews received in exchange for free goods, with one notable exception - the Amazon Vine Program. While this strategy was successful in some ways, these types of reviews quickly gained a reputation for being less than helpful to customers since they so often skewed positive and could potentially be biased. In the past many businesses would choose to give away free products in exchange for the recipient’s product review in order to quickly increase the number of product reviews for a listing. If your business is planning to launch a new product on Amazon or is looking for a way to boost the visibility and sales of an older product, you know that customer reviews are a key factor in growing your sales on Amazon.
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